Which fuel brand is cheapest right now: the 12.4p spread
By Anthony Sharkey, Chief Operating Officer, New Reg Limited · 26 Aug 2026
Official price data ranks every major UK fuel brand: Go averages 152.8p a litre, 12.4p below the most expensive.
Go currently has the cheapest average unleaded of any major UK fuel brand at 152.8p per litre, measured across 30 of its forecourts reporting through the official price scheme. The most expensive of the 24 brands compared is Shell at 165.2p, a difference of 12.4p a litre or £6.82 on a 55-litre fill.
The five cheapest brands on average: Go at 152.8p across 30 sites; Maxol at 154.2p across 89 sites; Solo at 154.8p across 40 sites; Circle K at 156.3p across 43 sites; Asda at 158.6p across 321 sites.
The average across all 24 brands compared is 160.2p per litre. Only brands with at least 20 forecourts reporting are included, so a handful of sites cannot distort the ranking, and motorway services operators are left out because their prices reflect the motorway premium rather than the brand.
Two things to keep in mind. A brand average reflects where that brand operates as much as how it prices, so a chain concentrated in one part of the UK can read cheap for regional reasons. And an individual forecourt of an expensive brand can undercut a cheap one locally, while prices move daily. Check the brand pages on this site for each brand’s live prices and its cheapest sites, or search your postcode to compare every forecourt near you.
**Figures taken on 26 August 2026.** Every figure here is computed from official UK government fuel price data (Open Government Licence v3.0) as published by fuel.co.uk. This page is refreshed with the latest prices, so the figures above are those of the date shown, not of the date it first appeared. Pump prices change through the day and may differ by the time you read this. Averages describe groups of forecourts, not every site within a group. This is general information, not financial advice.