The people behind fuel.co.uk

Steven T. Jackson OBE

Founder, New Reg motoring group

Steven began trading personalised registrations as a sole trader in 1989 and incorporated New Reg Limited in 1996. He was appointed OBE in 2013, founded Recycling Lives, which he exited in 2020, and was the overall United Kingdom winner of EY Entrepreneur of the Year in 2019, and winner of its Societal Impact category.

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William Fletcher MBE

Chief Executive, New Reg Limited

William is chief executive of New Reg Limited, the company behind Car.co.uk, Trader.co.uk and Garage.co.uk. Appointed MBE in 2023, he led Car.co.uk to a 2026 King’s Award for Enterprise.

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Anthony Sharkey

Chief Operating Officer, New Reg Limited

Anthony runs day-to-day operations across Car.co.uk, Trader.co.uk and Garage.co.uk, with a background spanning logistics, vehicle recycling and digital transformation.

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Tim Elleray

Strategic Advisor

Tim advises on strategy and commercial direction across the New Reg group.

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Liam Derbyshire

Head of Search, Marketing and Web (Group)

Liam leads search and marketing across the New Reg group and works within the cross-group development team.

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Jonathan Taylor

Software Engineer, NewReg.co.uk

Jonathan is the engineering lead on NewReg.co.uk and contributes development work to projects across the group.

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Rebecca Wilson

Administration Director

Rebecca oversees senior administrative coordination across the New Reg group.

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